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The Betty Strong Encounter will host “A Sioux City Treasure,” a program by noted photographer George Lindblade, at 2 p.m. Sunday, May 26. Admission will be free; a reception will follow.

In his richly illustrated presentation, Lindblade will take the audience through glimpses of his 60-plus years behind the camera.

His assignments have taken him coast to coast and border to border, including the 1968 Democratic National Convention; the Rapid City, S.D., flood; and a Jolliet, Ill., prison riot.

Closer to home he covered the lavish restoration of the Orpheum Theater. He continues to document the Sioux City Fire Dept.

Born in Sioux City in 1937, Lindblade has carried a camera from the age of 7. He was hired by KTIV-TV in 1954 as the station’s first cameraman. The worst thing about being a TV news pioneer? “Nobody took you seriously. If you went down to the Sioux City Police station, the detective wouldn’t talk to you until the newspaper guys showed up. You see, newspaper meant ‘the press’ while TV was considered simply a flash-in-the-pan medium,” he says.

By the 1960s, Lindblade was taking assignments from NBC Television in Cathedral City, Calif., a Palm Springs suburb where he owned a camera store. At the Palm Springs’ Canyon Country Club he met Frank Sinatra who said, “Hey kid, take a picture of us.”

Lindblade became a regular photographer for Sinatra. In the process, he photographed Dean Martin, Bob Hope, Sammy Davis Jr., Red Skelton, the Marx Brothers and other celebrities. He later returned to Sioux City where he worked for KMEG, then KCAU during TV news’ “golden age.”

Lindblade’s career evolved to include still and video assignments for various businesses. He’s made countless documentaries that examine the history of Sioux City, often in collaboration with his wife, Lou Ann, and assistant, Christine McAvoy. George and Lou Ann operate G.R. Lindblade & Co. and Sioux City Gifts at 1922 Pierce St.

Lindblade’s publications include his autobiography “Clix” published in 2016.