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'Sherlock Holmes of Food’ (Dec. 10, 2006) – Brian 6) – Brian Wansink, a Sioux City native, Cornell University researcher and author of “Mindless Eating: Why We Eat More Than We Think” (Bantam: 2006) will present a program on “Mindless Eating Through the Ages” at 1:30 p.m. Sunday, Dec. 17 at the Sioux City Lewis & Clark Interpretive Center. The event will be free. Wansink, a 1978 graduate of East High School, is the John Dyson Professor of Marketing and Nutritional Science at Cornell in Ithaca, N.Y. His research focuses on dynamics that influence what people eat, how much they eat and how much they think they eat. He has designed and conducted more than 250 studies, written more than 100 journal articles and delivered more than 200 presentations, taking him to every continent except Antarctica. “Mindless Eating” is his fourth book. The food researcher presents strategies aimed at helping people “re-engineer” their food environments. The result can be more informed decisions about food choices and less manipulation by hundreds of “hidden persuaders” that lead people to mindlessly overeat. overeat. Wansink studies not only overeating but also under-eating. As a visiting research scientist at the U.S. Army Research Labs, Natwick, Mass., he has been involved in studies related to troops who tend to under-eat when they’re first deployed in combat situations. Even when they’re given plenty of food and time to eat, the soldiers don’t eat enough and begin to lose weight, he says. Wansink and his colleagues looked at the use of colors, wrappers and packaging as ways to “trick” soldiers’ taste buds into liking a certain food and eating enough of it. Wansink, the son of John and Naomi Wansink of Sioux City, has been described as the “Sherlock Holmes of food” by Kelly D. Brownell, director of Rudd Center for Food Policy and Obesity at Yale University and author of “Food Fight.” Wansink’s research has discovered “one reason after another how our food world drives us to eat. We would each do well, the nation would do well, to be mindful of what he recommends,” says Brownell. Wansink earned his doctorate at Stanford University and has taught at Dartmouth College, University of Pennsylvania’s Wharton School of Business, and University of Illinois, Urbana-Champaign. He remembers his Siouxland roots in “Mindless Eating,” with references to his aunt and uncle’s farm near Correctionville, Iowa, and also the Green Gables, the former Joe Gantz Steakhouse and The Normandy. The Sioux City Lewis & Clark Interpretive Center, exit 149 off I-29, is a private, non-profit institution built and sustained by Missouri River Historical Development, Inc. (MRHD) and dedicated to “Commemorating a history of Encounters. Admission, all programs, exhibits and activities are free. For more information, call 712-224-5242 or visit www.siouxcitylcic.com.
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